The True Cost of Hockey: Why Parents Are Ditching Big Brands

Every parent knows hockey isn’t cheap. Between league fees, travel, hotel rooms, and equipment — it adds up quickly.

But one cost is hitting harder than most: sticks.

Why $300+ Sticks Don’t Make Sense for Growing Players

Youth players break sticks. They grow. They change positions. And they don’t need the same stick as an NHL star.

What they need is a durable, responsive, balanced stick — without the $300+ price tag.

That’s Where Swift Comes In

We make elite sticks with the same high-end materials used in top brands. The difference? We don’t sell through retail stores — so we can offer pro-level twigs for half the price.

Thousands of parents are switching — not just for the price, but for the quality.

Real Parent Feedback:

“We used to dread every broken twig. Now with Swift, I’m not scared of the next one.” — Dave M., Michigan
“Her shot’s better, the stick lasted longer, and we saved over $100.” — Jessica B., Alberta

Final Takeaway

The cost of hockey isn’t going down — but with Swift, your stick cost can.